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Web Development

Web design and website development company

Website design and web development services: WordPress and custom websites that load fast, earn trust and turn visitors into enquiries.

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Who our web development services are for

Apexxal is a web design company and website development company for businesses in Pakistan and in our international markets. We design the site around how your customers decide, build it to a performance standard, set it up for search and hand it over so your team can manage it.

For businesses that need a website their customers trust and their team can manage, whether that is a first website, a redesign or a system built around how the business actually works.

Typical starting points: the current site looks outdated or is hard to update; it is slow on mobile; enquiries arrive by phone because the website gives no clear next step; or the business has outgrown a template and needs custom features.

Website design and development services

  • 01

    Business websites

    Clear, structured sites that explain what you do and make the next step obvious.

  • 02

    WordPress development

    Sites your team can edit from the dashboard without breaking the design.

  • 03

    Custom WordPress themes

    Designed and built for your brand and content, not adapted from a generic template.

  • 04

    Custom WordPress plugins

    Business features such as enquiry pipelines, booking flows or directories, kept separate from the design so your data is safe if the theme changes.

  • 05

    E-commerce

    Online stores planned around your products, payment options and fulfilment.

  • 06

    Landing pages

    Focused pages for campaigns and services, built to convert visitors into enquiries.

  • 07

    Web applications & business systems

    Custom tools for internal processes when off-the-shelf software does not fit.

  • 08

    Redesigns & migrations

    Moving to a new site while preserving valuable URLs and search visibility through planned redirects.

  • 09

    Performance, accessibility & maintainability

    Fast loading, keyboard and screen-reader access, and clean code that is easy to look after.

  • 10

    Built to a performance standard

    Every site is tested before launch against Google's Core Web Vitals targets: main content visible within 2.5 seconds, responses to taps within 200 milliseconds, and no layout jumps. We test on real mid-range phones and share the results.

How we design and build your website

  1. 01

    Discovery

    Goals, audience, content, features and any existing site and data.

  2. 02

    Plan and design

    Sitemap, page structure and designs, approved before building starts.

  3. 03

    Build and test

    Development on a private staging site, with your review at agreed points.

  4. 04

    Launch and support

    Launch, redirect checks, monitoring and agreed ongoing maintenance.

What you receive at launch

  • Sitemap and page plan

    What each page is for, who it is for and what it should lead to.

  • Design

    Page designs for desktop and mobile, reviewed with you before development.

  • Built and tested website

    Developed on a staging site, tested on real devices and browsers, then launched.

  • Handover

    Dashboard training, documentation and, for redesigns, a redirect map.

Reporting and measurement

Before launch we test page speed, mobile layouts, forms and accessibility, and share the results. After launch, analytics and Search Console tracking show how visitors use the site and which pages lead to enquiries.

In transport and logistics

For example, a freight company with many routes and vehicle types may need a site where each service has its own clear page, a quote request that asks for the details the team needs, and a WhatsApp button on every page, all editable by staff without a developer.

Engagement and pricing

Website projects are priced on scope: the number of page types, custom features, content and integrations. We provide a fixed written quote after discovery, with any ongoing maintenance priced separately.

Questions

Website design and development: questions

Will I be able to edit the website myself?

Yes. We build on WordPress so your team can update text, images, pages and sections from the dashboard. We provide training at handover.

Do you redesign existing websites?

Yes. For redesigns we review your current pages and search data, then plan redirects so valuable pages and links keep working on the new site.

Can you build custom features?

Yes, through custom WordPress plugins or web applications, depending on what the feature needs to do. We confirm the approach and cost before building.

Do you provide hosting?

We can advise on suitable hosting and set the site up on your chosen provider.

What do your web development services include?

Planning, website design, development on WordPress or a custom build, content entry, speed and accessibility checks, search setup (titles, structured data, sitemap) and training so your team can edit the site.

How much does a website cost?

It depends on the number of pages, the features and any integrations. We send a written quote after a short discovery call, so you know the cost before work starts.

Will the website be ready for SEO?

Yes. We build with clean structure, fast pages, editable search titles and descriptions, structured data and an XML sitemap. Ongoing SEO is a separate service.

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